ASSESSMENT
You have just built a WordPress site for your business, and it’s ready to be launched. Hold that lever just yet as we have something that can take it to the next level.
In this article, we will cover this year’s five best WordPress plugins for business purposes. Not only are these plugins capable of improving your website performance, but they can also help you grow your business.
WordPress is a powerful open-source CMS that powers 34% of existing websites worldwide. Equipped with robust yet easy-to-use tools, the platform has excellent usability that makes it ideal for both beginners and advanced users.
WordPress currently has over 50,000 plugins (and counting) listed in its official directory. Each plugin has a specific set of functions meant to execute certain tasks. For this reason, a WordPress site will likely use more than one plugin depending on its purpose and operational level.
If you don’t have a WordPress site yet but feel intrigued to make one, find out more here to see whether or not the platform offers what you need.
Top 5 WordPress Plugins for Business Sites
Seeing that there are plenty of plugins to choose from, we took the liberty of selecting the ideal ones for business sites. As each website carries different functions, feel free to make your selection based on personalized factors.
MonsterInsights
The first step to growing your business is to identify your target audience. The easiest way to do it is by using digital analytics software like Google Analytics. Instead of integrating it to WordPress manually, you can use the MonsterInsights plugin.
Not only does MonsterInsights handle the integration process, but the plugin also gives you access to Google Analytics from your WordPress dashboard.
MonsterInsights provides both free and premium versions. While the free version is robust enough for small-scale websites, medium to large-scale and ecommerce sites might want to use the premium version. You will have access to advanced features and will be able to integrate the plugin with multiple sites.
The prices of premium plans range from $99.50 to $399.50 per year.
WP Forms
Depending on the type of your site, you might need to collect data from your visitors. WPForms specializes in this area. The plugin can help you create forms for various purposes such as contact forms, donation forms, and online surveys.
To save you time, WPForms provides multi-purpose pre-built form templates that are customizable via a drag-and-drop form builder. All forms are beginner-friendly as the building process doesn’t incorporate a single line of code.
Additionally, WPForms equips you with spam protection and instant notification features. You can also connect the subscription forms to email marketing services and the payment forms to their respective payment gateways.
WPForms provides free and premium plans. The latter cost between $39.50 and $299.50 per year.
OptinMonster
Instead of letting visitors click out of your site, you can use exit-intent popups to try and turn them into subscribers. OptinMonster is the best plugin for this job.
As one of the most powerful conversion optimization toolkits on the market, OptinMonster specializes in generating leads, subscribers, and sales. The popup builder allows you to build email opt-in forms for various campaigns like exit-intent popups, floating bars, and slide-ins.
You can also expand your email list as OptinMonster supports integration with popular email marketing services like MailChimp and AWeber. To further support this particular feature, OptinMonster also allows custom HTML forms from other plugins such as WPForms.
OptinMonster offers both free and premium plans. The prices of premium plans range from $9.00 to $49.00 per month.
W3 Total Cache
Did you know that 40% of visitors abandon a site if the loading process takes longer than three seconds? Slow page loading time is particularly common in websites that don’t practice caching. By using the W3 Total Cache free plugin, you’re one step ahead of this issue.
W3 Total Cache ensures fast loading speed by providing a caching solution and CDN integration. Additionally, it can also lessen download times by compressing your site’s files.
By improving your page performance, you directly enhance the site’s overall SEO and user experience.
WooCommerce
WooCommerce is a robust ecommerce solution that provides everything you need to run an online store. Armed with a ton of responsive store themes and ecommerce features, you get to build a professional-looking online store without having to write a single line of code.
You get to build Product, Cart, and Checkout pages, and the plugin ensures secure payment processes via various popular payment gateways such as PayPal and Stripe. You can also access live rates and label printing features of multiple shipping options.
To enhance your store even further, WooCommerce also supports integrations with marketing and analytics tools such as Facebook, MailChimp, and Google Analytics to name a few. Thus, not only can you manage a store but also market and grow it for free.
WordPress provides vast opportunities to expand its websites’ functionality via plugins.
Here are our choices of the best WordPress plugins for business sites:
There are many ways to grow a business. By having a robust website to support your business, you’re one step closer to success.
