ASSESSMENT
Are your sales emails going unopened? Are they getting lost in your client’s slush pile? Do your clients view them as useless spam? If your Email Marketing campaigns yield poor results, it’s time for a fresh approach. With some strategic adjustments and smart email optimization, you can craft campaigns that deliver measurable outcomes.
Whether using emojis in subject lines, applying segmentation, or A/B testing, modern technologies—like email automation platforms, AI-driven insights, and dynamic content—can elevate your campaigns. Studies reveal that a small tweak, such as an emoji in the subject line, can boost open rates by up to 45%.
Ksoft Technologies and 99 Firms have explored proven Email Marketing tactics used by industry professionals to increase engagement, conversions, and client retention. From personalization to mobile optimization, the key insights can help drive your success.
It makes for extremely interesting reading, but it’s more than just basic
statistics. There are many actionable tips that can help you turn your
marketing campaigns around. And, as you’ll be pleasantly surprised to learn,
these are ideas that are easy to implement. It’s going to involve a little
more effort on your part, but the results are going to be worthwhile. The
advice centers on getting to know your clients a bit better. It’s something
that you should be doing anyway, but it is something that a lot of businesses
fail to prioritize. It seems these days that it’s all important to get people
to subscribe to the email list, which is good, but what is the point of having
a subscriber base of thousands if no one opens your emails? It’s easy to send
out a quick email to everyone on the list, but that tactic could be costing
you, clients. As you will see from the infographic, it is far better to send
targeted emails. What else can you learn from the infographic? You’ll have to
read it to find out. Do you need a website for your business?
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Guest Post By: Oleh Koropenko, Community Manager, 99firms, email: oleh@99firms.net
