Students have hefty academic loads and hardly any time for rest or other
out-of-school activities. Despite this,
numerous studies show that modern
students want to become startup founders more than ever before. Thanks to the
Internet and technology, which make starting a business much easier than a
decade ago, young people from all over the world are ready to capture this
opportunity.
Modern students are full of ideas and ambitions. Every year,
we see thousands of companies founded by young
people looking to bring
their ideas to life.
Yet, one reason for failure is a lack of experience
in running a business. Not being able to promote their business effectively on
their own and lacking money to invest in marketing often kill student
startups. But, SEO is a part of the answer !
What Is SEO?
An SEO or search engine optimization is a complex of practices and tactics used to boost the positioning of a website in search engines. In simple terms,
it is a tactic for bringing your company’s website to the first lines in
search results that users get for a relevant query.
According to Google
stats, in 2022, 68% of online experiences start with Search Engines That is,
more than half of all users leverage search engines to discover what they are
looking for on the web. And this applies to shopping experiences as well. This
fact alone proves the huge value of SEO in the business landscape. But what
else can it do for you?
6 Ways You Can Benefit From It
Now that you know what it is, you are probably wondering how good SEO can transform your business. The truth is that this marketing tactic has quite a few perks, especially for young and small companies. Let’s look at the key benefits to answer this question.
Did you know that 91.5% of all Google traffic falls on the first page of
search results? This basically means that
over 90% of users never click
on the second page. Thus, if your company’s website isn’t on the first page,
your
potential customers might never find you.
SEO lets you change
this. As a result, you get more people to see you and more opportunities to
attract customers.
The lack of trust is one of the biggest challenges for startups. Being a fresh
player in a highly competitive business world can make you lose many
prospects. But here is a thing you need to know – Google ranks websites
based
on different tech specs, as well as their credibility and trustworthiness.
Respectively, users are confident that results from the first page are more
reliable. So, if your site appears at the top, the trust of consumers will be
higher too.
Let’s say your startup sells lead generation services. If a prospect who is
looking for such services finds your competitor with broader expertise, they
will likely choose them. But if they land on your website before others,
you
will have a chance to convert them before they go to the competition.
You
might also be interested to learn that over 70% of small companies
don’t use search engine optimization, unlike their bigger competitors !
Isn’t that good for you
