ASSESSMENT
We have heard a lot about this term that apparently applies to many companies
in different branches. But what is it really? What is a Startup? How To Make
Your Startup?
These are newly created small or medium-sized companies,
commonly developed for technological purposes. They are created from an
innovative business idea that uses several resources to turn it into a
profitable business.
The main problem of this type of companies lies in becoming highly profitable
companies,
but because they are usually created by people with little
experience in business who do not know how to handle it, they end up being
bought or absorbed by larger companies.
This type of company usually
grows thanks to the investments of people interested in the medium, hence it
is an easier step to be absorbed by larger companies if the business starts to
go down because the important companies besides winning “One more company”
will win over the investors who had bet on it.
Recently, the addition of
WhatsApp and Instagram to Facebook is the clearest example of what happens
with current startups that do not have an adequate growth and marketing
plan.
Steps to move forward your startup
If you have an idea that
you think could be revolutionary, here are 5 steps to create your own startup
and be a successful business person in no time.
1. Identify an
opportunity
You probably have an idea to improve Instant Messaging
applications. But if you do not have something truly special or something that
makes your company unique and different, you can hardly stand out in the
middle and be recognized.
So before starting to bet on a business, make
sure that:
• No one has done it before
• If someone tried before
you, find out what they did wrong
• Cover needs that have not been met
•
Give more solutions than problems
If your business covers these
characteristics, you are on the right track.
2. It polls the market
Clearly,
a business about surfing will not work in a country or a city that has no
outlet to the sea. So make sure that business opportunity has real
possibilities to develop in the place where you are.You can ask questions
among your acquaintances about whether they would be interested in having an
app or a device that covers that need, and based on the statistics you can see
how necessary it is that a business develops or not. These analyzes will serve
to highlight the capabilities and shortcomings of a business model in the real
world.
3. Identify your target audience
Although it is a similar analysis to probe the market, rather than
worrying in this step to know if it meets a need or not, you will have to ask
yourself for whom it is important to meet that need.
It is likely that if
you develop a street harassment alert, you prefer to target exclusively women
from 15 to 30 years old because a different age range might not seem as
important or relevant to your business.
It is essential to think from the
beginning who and what kind of people could be your potential buyers because
once you have them in mind you can add other features or cover other needs
that the same group presents and that can be implemented to your business.
4.
Develop an action plan
In this step, you should consider all the goals of
your Startup business and the ways to fulfill them. You already have your
business model identified and the type of audience you are going to address,
so what follows is to think how you are going to move forward. This step also
includes measuring the amount needed to develop it.
If you do not
dedicate yourself to web development or do not know anything about programming
languages, you should contemplate what it would cost to hire a developer, a designer, and maybe even a distributor.
Taking this into account,
you can continue adding up the expenses that have to be carried out, so that
once you have the total budget ready, you can decide to carry it out for
yourself (at least for the first steps) and get investors to give you more
advertising.
Currently, there are platforms that can help you get these
investments, such as Kickstarter, in which you raise the idea of your project
(with very specific goals and a breakdown of the expenses that must be carried
out) to start getting investors. These pages have categories, and donors can
vary from ordinary people (usually part of your target audience) to
professional investors. These people participate because most of the
businesses promise them some kind of thanks for helping to turn their business
into something real, depending on the category they can grant some copy of the
product created, or in these cases, the acquisition of the application in a
way “Free”.
If you reach the goal, you can develop your business without
any problem. And if you do not get the requested investment, the money is
returned in full to all those who have participated.
5. Take it out
It
sounds like the simplest step, but the truth is that this could not be done if
it were necessary to comply with a step of the aforementioned.Once you have
all the resources to make your startup a reality, you can dedicate yourself to
implement improvements and updates so that you continue to reach more and more
public and real buyers.
Having a company in the constant renovation will
show that you are interested in offering the best service with your
product.
It may sound difficult (especially the step of getting
investment, which will be more difficult if you must put part of your own
capital) but if you have an idea that covers an important need, it will be
worth trying to carry it out.
Defend your ideas and learn from your
mistakes, you will see that both steps will guarantee a sure success in a
short time. To Know more about Startup Visit Our
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