9 Benefits Of Corporate Website That May Change Your Perspective.Updated
Nowadays, it is undeniable that the ways of finding and relating to companies have changed. If before tended to resort to friends and family to recommend a product or a service, now uses the Internet in search of solutions.
In this change of landscape, it is essential to have an excellent digital presence, so the creation of a corporate website is a critical requirement for all companies, from large multinationals to local SMEs.
The need to have a website is independent of the size of it and that you want to sell products online, because its function goes further: increase its presence and prestige and, therefore, increase sales.
Nine Benefits Of A Corporate Website
It serves as a cover letter: It is like a virtual business card that helps potential customers to know where the company is, what services it offers and who is behind it. It is not necessary to show prices or establish an e-commerce platform to display a catalog of what the company offers so that the user is convinced that he has found what he is looking for.
Increase the prestige: The prestige increases proportionally to the quality of the web. A corporate site is an excellent investment to show a severe and professional image that attracts. A corporate blog along with a good content strategy that collects information about the sector will make your potential customers reach the web through Google searches, which will increase the visibility and make the internet become a reference site in its scope.
Create trust: A corporate website should demonstrate a physical presence and facilitate contact with it. To create confidence, you can use storytelling to tell who the individual team is behind, provide testimonies from clients or show real images of the physical space or workers.
Capture customers: Having a corporate website that can appear among the results of Google is an essential requirement for customers to find your services and products when they carry out their searches.
It is an advertising channel: A corporate website is a perfect platform to advertise the company. It supports press releases, multimedia content or corporate blogs, elements that can maximize your reach if you take advantage of social networks.
Extends the reach: the Internet makes it possible for an SME to have customers around the world, something that would not be possible without a website.
Provides information: It is the ideal place to answer frequent questions about schedules or services without potential customers having to call by phone to ask. If you do not know this information, you may go to a company that offers the same services but does show this information on the Internet, to saves this step. Also, a corporate website allows the insertion of a contact form, so that users can leave their questions or doubts and, thus, arrive directly to the inbox to be answered.
Highlights about the competition: Not having a corporate page will make you lose all those potential customers who search the Internet for the right company to meet the needs: by not appearing on Google, all potential customers will go to the competition that does have a web
It serves as a support for social networks: having a presence in social networks is fine, but by linking the corporate website in Twitter, LinkedIn, Facebook or any other social network we create a connection circuit that reinforces trust and improves positioning so that the company is more comfortable to locate.
In short, a corporate website is an essential tool to improve the prospects of any company: on the Internet, countless clients are waiting to find your business and, without a corporate website, they will not be able to see you.