How Can Good SEO Practices Transform Your Business

Students have hefty academic loads and hardly any time for rest or other out-of-school activities. Despite this,
numerous studies show that modern students want to become startup founders more than ever before. Thanks to the Internet and technology, which make starting a business much easier than a decade ago, young people from all over the world are ready to capture this opportunity.

How Do Students Found and Run Startups?

  
Modern students are full of ideas and ambitions. Every year, we see thousands of companies founded by young
people looking to bring their ideas to life.
Yet, one reason for failure is a lack of experience in running a business. Not being able to promote their business effectively on their own and lacking money to invest in marketing often kill student startups. But, SEO is a part of the answer !

What Is SEO?

An SEO or search engine optimization is a complex of practices and tactics used to boost the positioning of a website in search engines. In simple terms, it is a tactic for bringing your company’s website to the first lines in search results that users get for a relevant query.
According to Google stats, in 2022, 68% of online experiences start with Search Engines That is, more than half of all users leverage search engines to discover what they are looking for on the web. And this applies to shopping experiences as well. This fact alone proves the huge value of SEO in the business landscape. But what else can it do for you?

6 Ways You Can Benefit From It

Now that you know what it is, you are probably wondering how good SEO can transform your business. The truth is that this marketing tactic has quite a few perks, especially for young and small companies. Let’s look at the key benefits to answer this question.

• 1. It Brings Visibility

Did you know that 91.5% of all Google traffic falls on the first page of search results? This basically means that
over 90% of users never click on the second page. Thus, if your company’s website isn’t on the first page, your
potential customers might never find you.
SEO lets you change this. As a result, you get more people to see you and more opportunities to attract customers.

• 2. It Builds Trust

The lack of trust is one of the biggest challenges for startups. Being a fresh player in a highly competitive business world can make you lose many prospects. But here is a thing you need to know – Google ranks websites
based on different tech specs, as well as their credibility and trustworthiness. Respectively, users are confident that results from the first page are more reliable. So, if your site appears at the top, the trust of consumers will be higher too.

• 3. It Gives You a Competitive Advantage

Let’s say your startup sells lead generation services. If a prospect who is looking for such services finds your competitor with broader expertise, they will likely choose them. But if they land on your website before others,
you will have a chance to convert them before they go to the competition.
You might also be interested to learn that over 70% of small companies don’t use search engine optimization, unlike their bigger competitors !
Isn’t that good for you 😉
If you leverage SEO for your startup’s benefit, it would also mean overdoing that 70%+ of small companies !

• 4. It Improves Your Outreach

As many as 97% of users look up the companies they are interested in on the Internet, even if they are planning to
shop offline.
These suggest that if you have a solid SEO strategy, you have an opportunity to reach all these people who rely on search engines to find out about companies, products, and services.

• 5. It Improves User Experiences

In business terms, happy users mean a better brand image and more sales. And that’s one more area where SEO can help you. There are four core elements that shape a solid strategy:

• Content – High-quality articles, guides, and other types of content designed to bring real value to users by answering their questions and helping them solve their problems.

• Keywords – Relevant keywords that help users discover the right type of content, products, and services they are looking for.

• Links – On-site and off-site links that provide users with additional material on related topics and
  help boost the value of the content.

• Usability – Improved landing times, userfriendliness, adaptivity to mobile, and other tech specs that create seamless and enjoyable experiences for all website visitors.

Together, all these SEO elements build sites that are easy to use and helpful for users and If they are happy, your
business can win more sales.

   
So, do you really need to use SEO for your business? The answer is most definitely yes.
After reading this article, you should have a clear understanding of all the benefits your business gets from smart search engine optimization.
With its help, you can

1.Reach more prospects
2.Survive the competition
3.Build trust
4.Save plenty of time on promoting your products or services.

All in all, SEO is a powerful marketing tool for coming years. So, start using it to your success and transform your business!
Good Luck 😉
   
Blog by:

Harish
Development Head | Project Manager| Ksoft Technologies