Top 10 Reasons For Having A Great Website For Your Business.
1. Website makes your work look more professional and throws visibility into your business
85% of today’s consumers agree that a website makes your business more credible than companies who only have social media profiles. Your website is the best place to show off any awards or professional certifications that your business has in its history. Apart from this, having your own website allows you to create a branded email address (firstname.lastname@example.org) which adds an additional level of professionalism to all of your correspondence and especially when you are using a personal email to conduct your business.
2. Your website visibility increases for new prospective customers through google and other public Medias.
You might be satisfied with the current size of your business, but every company experiences customer turnover. To encourage constant success, you always need to attract new customers, and the best way to do it is by making yourself visible on Google by SEO.
A well-optimized website can support your business rank well for a variety of search terms and also attract a steady stream of new customers for you. There are several free SEO tools like Google Analytics, Google Search Console, and Uber Suggest etc. that makes it easy to review your website SEO performance without any formal training.
3. You can clearly showcase your products and services
It is easy for you to demonstrate your potential customers the value for money they’ll get when they partner with you by displaying high-quality images on your website. Take a look at how a project management company ‘Technoid’ has accomplished this on their website
You can also use your website design and featured images to impress your future prospective clients when they browse through your website. Another feature that you can do is to publish some important information about your products and services on your website to make sure that you’re attracting the right customers.
4. Website is the best way to display your reviews and testimonials
Your website is a great way to display your company’s reviews and testimonials. This is also a social proof of how best you are in the market. If your business has appeared in articles from newspapers or any form of popular blogs or press releases, you can also feature those in your website too. This will add more impression to the readers and this gives high chances of sales opportunity.
5. Website can encourage customers who need your services to contact you
A website is a great place to showcase your contact information for potential customers. You can also publish you contact information in the header or footer as this would appear in every page. Modern website builders also make it easy to create a contact form, which can protect your business from spam emails.
6. You can integrate your website with Google maps so that customers can easily trace out your location and can know your geographical presence
A website also allows you to embed maps directly into your content. An embedded map makes it simple and easy for people who don’t like to spend a lot a lot of time in your area to find out the presence of your business. This is particularly great when you host events as they might attract people who wouldn’t otherwise spend time in the area where your business is located.
7. Your website launches your place in the industry
If your competitors are still not in the online platform, they probably will be soon. You can establish yourself as a top leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can easily build a website that is completely different from your competitor’s sites, showing potential customers what makes your company and your services stand apart in the market.
8. A website is no longer difficult to create and manage
There is lot of modern website builders in the market and they make it easy for you to build an attractive, mobile –friendly site without any knowledge of coding and programming. Even WordPress, the most popular way to make a website has transitioned to a block editor. In other words, it has been never aesthetically been simpler to create a functional aesthetically pleasing website.
9. A website certifies your success over the long term
As per the recent study, almost 60% of the global population use internet and more people are getting online and are looking for information through internet search engines. Without a website, your business is invisible to these people who are searching for the information. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a professional website. You may need to stay competitive in this increasingly digital world and your business needs to get online at the earliest.
10. You can get all the different benefits without spending a lot.
Website building isn’t just easier that it used to be but it’s also more affordable. If you’re willing to follow a simple approach you can build a website for a low cost.
WordPress, is one of the most popular way to build a website is 100% free for the core software. If you add a free WordPress theme, you can be up and running at a very low cost.